AFP: SAS Help Meredith Reach Women Top NewsRilis PersTentang KamiKetentuan PenggunaanForumRSSTwitter newsNasionalUmumPolkamHukumPendidikanKesehatanNakerUnikInternasionalAsiaoseaniaAmerikaEropaTimur TengahAfrikaEkonomiMakroMoneterBisnisBursaEdukasi BisnisInfo PerbankanMarket of FocusOlahragaSepakbolaTenisBulutangkisBasketTinjuBalapUmumHiburanSinemaMusikSelebritiSeni BudayaGaya HidupTeknologiSainsKomputerGadgetInternetWarta BumiPemanasan GlobalFlora FaunaPencemaranArtikelKomentarOpiniBukuAntara KitaVisiFotoVideoEnglish SAS Help Meredith Reach Women Thursday, February 17, 2011 8: 29 PM | 1,185 Views related news Recovery Borobudur took three Giant "Turasi" TahunKursi figured out the record MuriDubes Mexico City Forest trees in the Tanami KEDUTAAN BESAR INDONESIA Socialization anticipation of developments in the Middle East Ginandjar Kartasasmita Push Cooperation RI-Japan Enhanced Video TerkaitWanita Have the power of TersembunyiKemenkominfo Socializing Countermeasures BencanaPresiden Open In Khonghucu Jakarta (Reuters)-Meredith Corporation, the largest media and marketing company serving the American women, using SAS Analytics to enhance business growth.

The famous brand of Meredith's Better Homes and Gardens, Parents, Family Circle, Ladies ' Home Journal, More and Fitness, American Baby, as well as television stations that are competing in the market that continues to evolve.

SAS Analytics can provide a description of the behavior and trends of the customers in a more obviously so help Meredith increase response campaign and retain customers.

"Customers in the past can now easily control information over what they read and can generate information that fits their needs," said Casey Showalter, Director of Database Marketing Meredith.

"Data is important for the company, we need to obtain information in a clear about the desire of our customers and their behavior to determine how to most appropriately in utilizing our media assets.

SAS Analytics provides a view of the matter to us and assist us in improving the customer as well as reaching for new business opportunities. "

"View of customers from the SAS provide asset development space so that the media can find Meredith customer experience and increase their return on investment (ROI) campaign," said Becca Goren, Worldwide Marketing Manager for communication and Media SAS.

"The business benefits is how eight of the 10 great media using SAS Analytics to improve the content and monetization strategies between media."

Meredith get results fast. SAS raise the number of new customers, customers who have already returned to activate inactive and cross-promotion for the magazine, books, television stations and websites Meredith, said SAS in the press persnya.

In 2010, data shows customer Meredith increases to 113 million; rating television stations increased while the number of visitors Meredith and visit the display page on 60 websites Meredith rise about 20% for each website.

Leaders Quadrant

SAS recently announced that Gartner, Inc. has put SAS in "leaders quadrant" report written in Magic Quadrant for Business Intelligence (BI) Platforms.

This position reports to the vendor, SAS among Gartner States "their BI Capabilities are really strong in the breadth and depth of coverage as well as can be in are implemented in large-scale enterprises to support a broad BI strategy.

Companies in this quadrant can communicate the needs of the business to suit the needs of buyers, supported by continuous and operational capability to deliver our services globally. "

"The report Gartner also mention if customers SAS product strategy as well as still acknowledge the service and our vision," said Jim Davis, Senior Vice President and Chief Marketing Officer of SAS.

(S026/B010)Editor: Suryanto
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